From Fire to Fulfillment: How Ghost Supply Is Rebuilding
In late 2023, Ghost Supply experienced a massive surge in holiday orders — more than I’d ever seen. I was in full production mode, trying to get everything out as quickly as possible.
By early 2024, I was working through fulfillment when a major fire occurred in April that changed everything.
On April 6, 2024, a heat press sparked a fire inside my warehouse. It caught onto cardboard boxes and quickly became uncontrollable. The entire building went up in flames.
Unfortunately, my home insurance policy didn’t cover the building — only personal items inside. That meant none of the business equipment, blanks, or customer inventory were covered. Everything I had invested was lost, and I had to come out of pocket to start over.
What Happened Next
The only money I received from insurance was for personal belongings. It wasn’t much, but it was just enough to allow me to get a single-needle embroidery machine and some basic supplies.
At that time, I had just started experimenting with patchwork hoodies — and after the fire, it became the only thing I could make.
That’s where the Patchwork Era truly began.
Why Delays Happened
Because the fire destroyed everything — inventory, orders, equipment — I had to rebuild from scratch.
There was no warehouse. No production setup. No backup stock.
Just the commitment to fulfill 500+ orders and not walk away from my brand.
Everything was paused while I figured out how to rebuild operations from nothing.
That’s why people started seeing shipping delays and complaints.
That’s why there were reports of slow fulfillment or orders not going out.
It wasn’t because I gave up — it’s because I had to re-learn how to run a business from the ground up, while managing every piece of it myself.
What Came Out of the Ashes
Using what I had, I leaned deeper into patchwork — cutting fabric, using scraps, customizing each piece. I couldn’t do mass production anymore, so I made every hoodie count.
Over time, that led to the rebirth of the brand.
More and more customers started returning.
Some understood the struggle, others learned the story later.
And slowly, things began to take shape again.
The Patchwork Era
I call this time The Patchwork Era — Late 2023 through 2024.
It’s the chapter where everything broke, but nothing truly ended.
It’s when I had to figure things out piece by piece — and where Ghost Supply evolved into something more personal, more intentional, and more connected to the people who truly support it.
If you’ve ever wondered what caused the delays or why there were mixed reviews, this is the answer:
A fire destroyed everything.
And I’ve been rebuilding ever since — with patience, honesty, and a vision for something better.
Here’s the original news coverage of the fire that changed everything.